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Lucy Foust

Marketing, Integrated Public Relations and Advertising

Lucy Foust was finishing her sophomore year when she decided it was time to get out of her comfort zone. 
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She made a conscious decision to challenge herself, to seek out opportunities, and fully embrace all the USF had to offer. That decision changed her trajectory and opened doors she didn鈥檛 know existed. 
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She took a leap of faith and went from taking group cycling classes to teaching them. 
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She interned at Bluewater Media and saw herself in a career in client relations at an advertising agency. She spent the following summer in Barcelona, Spain as a social media intern. Her work at WE Woman Excellence deepened her understanding of cross-cultural branding. 
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But Foust wasn鈥檛 done pushing her limits. She returned to USF ready to take on bigger leadership roles her senior year. 
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She joined the American Marketing Association at USF. She served as the director of its Consult-A-Bull program, a student-run marketing agency. She is also co-president of AMA and calls it 鈥渙ne of the most rewarding experiences鈥� of her college career. She not only oversees committee meetings, but guides members in their professional growth. 
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Faculty advisors say her warm, approachable nature makes her a natural leader. 
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She is set to graduate in May with two bachelor鈥檚 degrees. One in marketing and the other in integrated public relations and advertising. She鈥檚 grateful she decided burst out of her comfort zone. 
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As she prepares for a career in advertising, she credits USF for helping her find her voice.