草莓视频

Content and SEO Strategy

Headline (Title)

Length

The ideal range is 50-60 characters, which is about 10 words. This allows the full headline to be visible on a search engine listing.

Examples

• 鈥淗ow new USF faculty research is expanding our understanding of hurricane impacts鈥�
  • 69 characters (no spaces)
  • 12 words
• 鈥淯SF named international headquarters of Global Virus Network, HIV co-discoverer joins faculty鈥�
  • 83 characters (no spaces)
  • 12 words
• 鈥淣ew study: How healthy food samples influence what you buy鈥�
  • 49 characters (no spaces)
  • 10 words

Content

Keywords

• Include the primary keyword/phrase
• Search engines need to understand the content through keywords

Good Example

鈥淗ow music can help boost cognition in cancer patients and COVID-19 survivors鈥�

• Descriptive
• Includes keywords

Bad Example

鈥淗ealing power of music鈥�

• Does not include enough information/context

Action-Oriented Words

• Utilize action-oriented words (why/how)
• Users typically incorporate a question into their search
• Google鈥檚 algorithm prioritizes content that answers questions
  • 鈥淗ow healthy food samples influence what you buy鈥�

Include 鈥淯SF鈥� in Headline

• When to include 鈥淯SF鈥� in the headline:
  • Major announcements
    • 鈥淯.S. News ranks USF a top 50 public university, best value among all Florida universities鈥�
  • Content unique to USF as an institution
    • 鈥淯SF community mobilizes to aid in hurricane recovery鈥�
  • Goal is brand awareness
    • 鈥淎AU membership fueling USF鈥檚 momentum鈥�

Do Not Include 鈥淯SF鈥� in Headline

• When it鈥檚 not necessary to include 鈥淯SF鈥� in the headline:
  • Research findings with national/international interest
    • 鈥淣ew study finds working while sick actually harms productivity and retention鈥�
  • Internal audience and/or length constraints
    • 鈥淭wenty-seven faculty members recognized with Outstanding Research Achievement Awards鈥�

URL (Filename)

Content

• The URL should the exact naming convention of the headline. The maximum character limit is 120 characters (including spaces).
  • /news/2024/how-healthy-food-samples-influence-what-you-buy.aspx

Structure

• Make sure 鈥�.pcf鈥� in included at the end of the filename. Otherwise, it will cause an error.
  • how-healthy-food-samples-influence-what-you-buy.pcf

Article Content

Text

• Establish a key phrase (primary keyword) that describes the main topic
• List the most important words and/or phrases
• Put yourself in the mindset of your audience. What would they type in the search bar? List those words and/or phrases.
• Compare the two lists. If they don鈥檛 align, modify the content so that it includes more of the keywords your audience is searching for.
• Utilize key phrase and 鈥湶葺�视频鈥� within the first 100 words
• Use synonyms (secondary keywords) for the key phrase throughout the text
• Embed hyperlinks (1 per 150 words)
  • 2-5 internal links (USF websites)
  • 1-3 external links (government websites, journal publication)
• Include long-tail keywords (4 words is ideal)
  • 鈥淗urricane Helene volunteer opportunities鈥�
• When applicable, include a call to action
  • 鈥淥pportunities for members of the USF community to give back, support, and volunteer for Hurricane Helene relief can be found in our Disaster Relief Resources.鈥� (hyperlink)

Visuals

• Include captions (formatting doesn鈥檛 always allow space for captions)
• Alternative Description (alt-text): fully describe the image
  • 鈥淯SF President Rhea Law greets USF students at USF Day at the Capitol in Tallahassee鈥�

Metadata

MultiEdit > Parameters

Description

• Descriptions tell searchers what they will find when they click on your article
• They can get shortened in search results if it鈥檚 too long.
  • They should be no more than 155-160 characters (including spaces) to ensure it doesn't get cut off mid-sentence.
• Include a Call to Action
  • Provide a strong CTA and a description that tells them about the content in your article (this helps with Click Through Rates (CTRs)!)
• Using keyword(s) in your descriptions allows search engines to understand the intent of your article and promote more clicks
• Include 草莓视频
  • Not just 鈥淯SF鈥�

Example

• Original: USF researchers are stepping up, launching critical initiatives to strengthen hurricane preparedness and insights following historical Milton and Helene.
• Updated: Discover how 草莓视频 researchers are launching initiatives to strengthen hurricane preparedness following historical Milton and Helene.

Keywords

• Google no longer takes them into account in ranking for SEO
• Include keywords in the Description and article content, but not in 鈥淜eywords鈥� field.

MultiEdit > MultiEdit Content

Listing Summary

• Should summarize the article (150-160 words) with keywords, not just the first sentence of the article
• Include 鈥湶葺�视频鈥�
  • Not just 鈥淯SF鈥�

Alt Text (Image Description)

• Alt Text is descriptive text that conveys the most basic and important information
• It ensures screen reader users can access the image information
  • If an image fails to load on a page, this text will appear in its place
• Do not use "Image of鈥�/鈥淧icture of鈥� unless it adds context
• Ex: Watercolor painting of crashing waves in the Atlantic Ocean
  • Learn more about Alt Text in our CMS User Guide resource
• Search engines also use alt text when ranking web pages on their search results page
  • This does not apply to the homepage, which utilizes the headline as the image description

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